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Policies and initiatives
> Direction 9. Better planning decisions,
careful management > Policy 9.5

Policy 9.5 Implement Melbourne 2030
in an integrated way that involves the community
Implementation of initiatives will require a cross-disciplinary
approach that involves a wide range of stakeholders. Problems are
rarely one-dimensional, while a single-issue response ignores the
complexity
of the way a city works and its people element.
Taking a place management approach to implementing
Melbourne 2030 will deliver whole-of-government economic,
social and environmental objectives. Broad cross-sectoral involvement
will encourage individuals, organisations and communities to work
singly and together to foster and sustain positive community change.
Community involvement in decision-making will ensure public confidence
in Melbourne 2030 and will ensure that it continues to
reflect community aspirations and values (see Place management).
Initiatives
| 9.5.1 |
Provide support for meaningful
local participation in government projects, thus contributing
to community building |
| 9.5.2 |
Use a place management approach
in all significant government development projects |
Place management
This approach focuses on results rather than contributions.
It is particularly suitable where interwoven issues and problems
in a particular place whether it be large or small
geographically need a multifaceted approach that can
address all factors together.
Models of place management can range from
simple coordination of the activities of a number of functional
agencies to a situation where the authority to determine outcomes,
set policy and spend money is granted to a person or organisation
looking after a place.
Place management can encourage individuals,
organisations and communities to develop their capacity to
work separately and together in order to foster and sustain
positive change. It can also help to deliver more responsive
governance. Achieving successful outcomes from the perspective
of the people who live and work in a place requires local
knowledge that the local community can provide. Traditional
boundaries need to be crossed, therefore, not only in government
but also across local community and business sectors.
Place management is defined as including
some or all of the following:
- authority vested in a person or organisation
to determine desired outcomes and spend resources in managing
a targeted place
- policy and service delivery that crosses
traditional, sectoral and program boundaries, and that helps
achieve coordinated efforts by all agencies involved in
the targeted place
- collaboration between governments, business,
local communities and voluntary and philanthropic sectors,
recognising that no single partner can achieve the optimal
outcomes
- a holistic view of the factors impacting
on a place
- bottom-up initiatives shaped
by the community, harnessing community energy and resources
to design and implement local responses and actions.
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