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Policies and initiatives > Direction 9. Better planning decisions, careful management > Policy 9.5

Policy 9.5 – Implement Melbourne 2030 in an integrated way that involves the community

Implementation of initiatives will require a cross-disciplinary approach that involves a wide range of stakeholders. Problems are rarely one-dimensional, while a single-issue response ignores the complexity
of the way a city works and its ‘people’ element.

Taking a place management approach to implementing Melbourne 2030 will deliver whole-of-government economic, social and environmental objectives. Broad cross-sectoral involvement will encourage individuals, organisations and communities to work singly and together to foster and sustain positive community change. Community involvement in decision-making will ensure public confidence in Melbourne 2030 and will ensure that it continues to reflect community aspirations and values (see ‘Place management’).

Initiatives

9.5.1 Provide support for meaningful local participation in government projects, thus contributing to community building
9.5.2 Use a place management approach in all significant government development projects


Place management
This approach focuses on results rather than contributions. It is particularly suitable where interwoven issues and problems in a particular place – whether it be large or small geographically – need a multifaceted approach that can address all factors together.

Models of place management can range from simple coordination of the activities of a number of functional agencies to a situation where the authority to determine outcomes, set policy and spend money is granted to a person or organisation looking after a place.

Place management can encourage individuals, organisations and communities to develop their capacity to work separately and together in order to foster and sustain positive change. It can also help to deliver more responsive governance. Achieving successful outcomes from the perspective of the people who live and work in a place requires local knowledge that the local community can provide. Traditional boundaries need to be crossed, therefore, not only in government but also across local community and business sectors.

Place management is defined as including some or all of the following:

  • authority vested in a person or organisation to determine desired outcomes and spend resources in managing a targeted place
  • policy and service delivery that crosses traditional, sectoral and program boundaries, and that helps achieve coordinated efforts by all agencies involved in the targeted place
  • collaboration between governments, business, local communities and voluntary and philanthropic sectors, recognising that no single partner can achieve the optimal outcomes
  • a holistic view of the factors impacting on a place
  • ‘bottom-up’ initiatives shaped by the community, harnessing community energy and resources to design and implement local responses and actions.